AI control layer · for Amazon sellers

Agents handle 90% of operations. You handle the brand.

A control layer above your existing tools — it orchestrates ad budget, inventory, listing, pricing, and review agents into one auditable decision system.

Every decision traceable. Every action replayable. Every risk visible.

7agent types
Ads · Inv · List · Pricing · Reviews · Anomaly · Compliance
R0–R5
Risk tier on every decision · always visible
100%trace
No black-box recommendations
L0–L4
You set the cap · R5 never auto-executes
Live agent activity · Treadway Outdoor demo fixture Streaming
11:30ADS-PACERHold +18% bid · root cause = listingR3
11:30LIST-POLICYDraft sizing chart rewrite · B0CJZK4XYZR2
11:31REV-CONTENTEscalate reply backlog · SLA breach 38%R2
11:32INV-REPLENISHER8 ASIN reorder draft · 30d coverR1
11:34PRX-PRICERMarkdown 12% · CO-SLP-012 phase-outR1
11:38ANO-WATCHERLiquidation eligible · HB-LGY-040 540d agingR5 · ADV
11:42COMP-AUDITTrace verified · 17 actions · 12h cadenceR0
01 · What is HOLONA

Operational decision software for serious sellers.

A control layer above your existing tools. Six promises define the boundary.

HOLONA sits on top of Lingxing, Helium 10, Amazon Seller Central — whatever you already use — and orchestrates fragmented AI agents into a single, traceable, auditable, replayable decision system.

The seller keeps the wheel. The system handles the load.

This is not automation. It is control. The customer is not handing the wheel over to AI — they are gaining a wheel they did not have before.

Every decisiontraced
Every actionreplayable
Risk alwaysvisible
Operatorin control
Confidence is realnot decorative
No data leavesyour scope
What HOLONA is not
×
Not a brand replacement. HOLONA does not compete with the seller's own brand.
×
Not a platform. HOLONA does not host or sell goods.
×
Not a generative tool. Listings and ad copy are not the core offering.
×
Not a single agent. HOLONA is the layer above agents, not an "AI assistant."
×
Not a black-box optimizer. Transparency is the product, not a feature.
×
Not consumer-facing. Every output is for the operator, never for the end shopper.
02 · How it works

A four-layer loop: watch, recommend, execute, decide.

One decision loop, running continuously. Each layer is visible, replayable, and stops cleanly at any point you specify.

01 · Perceive~1.2M signals / 24h
Watch
24/7 signal stream — ACoS shifts, inventory drift, listing changes, review anomalies.
What runs. SP-API + Ads API polling at adaptive cadence · anomaly detection · cross-agent signal de-duplication.
Latency · ~9s avg
02 · Recommend7 agents · cross-domain
Recommend
Multi-agents form a recommended action with traced reasoning. Cross-domain attribution in one unified plan.
What runs. Rules Engine + LLM reasoning · cross-agent conflict resolution · white-box 4-piece schema (data · reasoning · risk · formula).
Coverage · Ads · Inv · List · Price · Rev · CS · Comp
03 · ExecuteL0–L4 · R-cap
Execute
Action runs at the risk-cap you set. R0–R2 auto. R3–R4 paused for review.
What runs. Application-ID-tagged SP-API / Ads API calls · backpressure rate-limit · audit log to S3 cold storage.
R5 auto-execute · disabled by design
04 · Decidereplay · override · policy
Decide
The trace is replayable. Every decision is yours to review, override, or codify into policy.
What runs. Decision Card archive · derive-policy from trace · cross-cadence reports (12h / 24h / 72h / 108h).
Audit retention · ≥ 12 months
03 · Read a trace

A real decision, end to end.

This is the same Decision Card structure every HOLONA recommendation uses — data, reasoning, risk, formula, confidence. Replay it as many times as you need.

Decision Card Raw trace Replay Derive policy
DC-4731 · 2026-05-27 11:30 UTC · ADS-PACER + LIST-POLICY + REV-CONTENT
Action R3 · Caution
Hold bid increase on B0CJZK4XYZ — re-prioritize listing SEO and CS reply backlog before adjusting Sponsored Products.
Data
ACoS 27% → 41% over 7d · BSR rank 24 → 31 · Review backlog 8 pending · SLA breach 38% · Sizing-cluster review share 26%
Reasoning
Spearman correlation between ACoS and BSR rank = −0.78. Raising bid will increase ad spend without recovering ad-attributed conversion, because the conversion drop traces to the listing (review backlog → CS SLA breach → reviewer trust → BSR). Address root cause before symptom.
Formula
recovery_p = α·listing_fix + β·review_clearance − γ·bid_increase  where α=0.62, β=0.31, γ=−0.04 · backtest n=90d
Cross-agent
ADS-PACER · hold +18% bid proposal · LIST-POLICY · draft sizing chart rewrite · REV-CONTENT · escalate review reply backlog — all three suspended until operator review.
Reversibility
Fully reversible · no spend committed · operator may approve, defer, or override individual agent actions independently.
Confidence 0.91 · 7-day projection · backtest 90d · trace-id tr_4731_ed8a The trace is the product.
04 · Compare

Four ways HOLONA is not another seller tool.

Helium 10, Jungle Scout, Lingxing — they show the data. Amazon Seller Assistant operates inside Amazon's interest. HOLONA is the control layer above all of them.

CapabilityHOLONAAmazon SAH10 / JSGeneric AI
Independent from AmazonCan recommend stop-spending
Cross-tool orchestrationAds ↔ Inv ↔ List ↔ Price ↔ Revpart
Cross-domain chain attributionRoot cause across 4 agents
White-box decision traceData · reasoning · risk · formulapart
R0–R5 risk classificationEvery action surfaced
L0–L4 automation spectrumUser-controlled execution cappartpart
R5 never auto-executesBrand-level safeguard
BSA + DPP Day-1 complianceArchitected, not retrofittedpartpart
05 · Pricing

Three tiers. Built for where you are.

Start with one agent. Add the full suite when you're ready. Team plans for ops-coordinated sellers, with multi-workspace for brands.

Tier 1 · Solo
Founder operator
$20K–$150K GMV operators running their own account. Pick one agent — Ads, Inventory, or Pricing.
$25/mo · single agentFull bundle · $100/mo
  • 1 agent · L0–L2 only
  • Full Decision Card trace
  • Weekly ops pack
  • 7-day free trial · no card required
Tier 2 · TeamRecommended
Ops-coordinated
$300K–$800K GMV, 10–20 person teams. All 7 agents + cross-domain orchestration + 5 seats included.
$400/mo · full bundleSingle agent · $40/mo
  • All 7 agents · L0–L4
  • Cross-domain chain attribution
  • 5 team seats · simplified RBAC
  • 14-day free trial · full bundle access
Tier 3 · Enterprise
Multi-team brand
$2M–$10M GMV brands · 50–100 person ops. Multi-workspace, custom Rules Engine, unlimited seats.
$5K–$30K/mo+ $20K–$100K once · half-custom
  • Multi-workspace · org view
  • Custom Rules Engine templates
  • Unlimited seats · dedicated onboarding
  • Closed beta · 6–10 design-partner slots

Full comparison · pricing details →

06 · Data & Security

Built to Amazon BSA compliance from day one.

HOLONA was architected to Amazon's 2026 Business Solution Provider policy and Data Protection Policy — not retrofitted after launch.

Amazon BSA Agent Policy Enforced 2026-06-02

  • Application ID traceability — every API call wrapped with x-amz-application-id
  • Audit log retention ≥ 12 months — Postgres + S3 cold-storage rotation
  • No browser automation · no scraping — official SP-API and Ads API only
  • Conservative rate-limiting · middleware backpressure
  • Your data never trains anyone's LLM

Data Protection Policy

  • AES-256 encryption at rest · AWS KMS · annual rotation
  • TLS 1.2+ in transit · service-to-service enforced
  • PII auto-purged at 30 days · non-PII ≤ 18 months
  • Per-seller permission scope · no cross-boundary leakage
  • HOLONA Inc. · Delaware C-Corp · US data residency

R5 is never executed — by design, not by toggle. Decisions classified R5 (irreversible system-wide impact) are presented as advisory only, with a one-click Amazon Seller Central deep-link. No automation level you choose can override this. The wheel stays with you.

07 · About

HOLONA

HOLONA stands for a simple operating principle: every autonomous action should belong to a larger system of control.

Each agent can do useful work on its own, but the product only matters when those agents coordinate across ads, inventory, listings, pricing, reviews, and compliance.

HOLONA is built for operational clarity: fewer blind optimizers, more traceable decisions, and a seller who can still see, replay, and override the work.

EntityHOLONA Inc.
JurisdictionDelaware, USA · C-Corp
StageClosed beta · Q3 2026
Design partners6–10 brands · Q3 2026
Trail Runner Pro Max — chain attribution across four agents in three minutes.
Demo video · Q3 2026 · CM1 walk-through
Closed beta · Q3 2026

Apply for beta access. No marketing emails.

Start with email, then complete a short seller-fit questionnaire. Applications are only complete after every required field is filled.

Application ready — your email client is opening with the full profile. Send it to complete the application.
Required: email + seller profile · no marketing list · we do not sell applicant data.